"Top Ten" in the AppStore: the first German-language eBook on the iPhone, for the iPhone

"As publishers we have to deliver our content where our clients want it," says Michael Schwarz, Co-Founder of Mandl & Schwarz publishers. "The iPhone and iPod touch are among the the best ebook readers." So Mandl & Schwarz initiated this innovative sales tool to enthusiastic response from their customers.

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Since the first German-language book on the iPhone became available in the AppStore, it has jumped already to the "Top Ten".

The innovative publisher, Mandl & Schwarz, offers customers its book content through the AppStore by Apple® in cooperation with the startup company, TexTunes. As DRM-protected applications, parts of the book by author Hans Dorsch can be purchased for EUR 2,99 for each section (or maybe each chapter?). More content is to follow, including "Switch Guide - change successfully from Windows to the Mac" and the highly regarded "basic guide" to the upcoming new OS from Apple®: "Snow Leopard.”

Mandl & Schwarz stands for exceptional books for discerning (or active) Apple® users. "Of course we also publish "Mac” books as printed products," says Michael Schwarz. "That is what most of our customer buy. Still, we are very pleased to be able to offer our assistance, tips & tricks, as people use them more and more -- i.e. with the iPhone and iPod touch in their hand."

Simon Seeger from TexTunes states: "The charm of the application is that the content can be updated regularly -- this is an ideal solution for readers.“

www.mandl-schwarz.com
www.textunes.de

Direct link to the AppStore
(short version:)
http://www.mandl-schwarz.com/09/app/
(extended version:)
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=316700...